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Homepage – the door to your business in 2018

homepage

When potential clients and referral partners find you on the web, your website’s homepage will often be the first page they look at – and the last, if it’s designed poorly. Our customers are constantly bombarded by information and distractions. The next shiny new thing is just a few keystrokes away, and if your home…

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Lead Magnet use in conscious marketing

lead magnet

Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in?  And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…

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Direct Response Marketing done Consciously

direct response marketing

We work with lots of people who hate being pushy and they immediately get frustrated when they think about asking for a direct response – yes or no – decide right now.  People that like to help people don’t want to be pushy or force people to make a decision.  Unfortunately, we are all business…

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Law of attraction in marketing and business

law of attraction

How to Use Gratitude and the Law of Attraction to Grow Your Business Faster Thanksgiving day is here, and we have a great deal to celebrate – including the fact that our gratitude helps to draw even more blessings to us through the Law of Attraction.  In fact, without gratitude, there can be no effective…

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SEO Content Marketing Strategy

SEO Content Marketing Strategy

As the business world evolves, content marketing has risen to increasing prominence in the field of client attraction. People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in…

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Search Engines – Looking for the Best SEO Results?

search engines

Search Engines – they drive most small business owners crazy.  The only thing worse than search engines are the geeks that speak about mystical SEO. Search Engine Optimization (or SEO) is something that every business owner with a website needs to address. Whether you are creating a new site or redesigning a current website, you…

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Social Media – 10 trends to track in 2018

social media

Social Media. Whether you want to admit it or not, social media is slowly creeping more and more into our lives. It’s hitting us with pictures and stories and live streams and carefully crafted videos. More and more people are ditching the traditional career path to become content creators, lifestyle influencers, and bloggers. But how…

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Blogging for SEO

blogging for SEO

7 SEO Blog Traits of Blogs that Rank Well in Search Engines Blogging is a powerful way to boost your search rankings, help customers who are interested in your products and services to find you, and build trust and goodwill by showing your expertise and giving your clients value before you ask them to buy…

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Web Design selection – 12 considerations

web design

Web design and web development firm considerations At onCOREventures, the CORE of our digital marketing implementation is your website.  To get a website designed and developed and then implemented we have to touch so many other things like Social Media and Local Foundation Management, but at the CORE is your website. Our approach to all…

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Ideal Client Worksheet – your customer avatar

ideal client worksheet

Who/What Is a Customer Avatar? In working with our clients in both our coaching practice and our marketing agency projects, we set a lot of foundation work in order to lock in their ideal client(s) for their specific services.  We feel a lot of resistance during this part of the process.  Probably because most business owners think that their…

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