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Talking Triggers: What is Your Word of Mouth Strategy?

onCOREventures is a marketing agency located in Pittsburgh, PA. We provide small business marketing services to small businesses in the area. (word of mouth talking triggers)

If you’re in the small business world, “strategy” is a word you hear all the time. Your business has a marketing strategy. A sales strategy. A brand strategy. Don’t forget about its PR strategy. If the company is digitally savvy, perhaps a social media strategy. A blogging and editorial calendar strategy. And a web and…

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What is an On-Core Venture?

on-core venture

I saw a thought provoking headline this morning. It exclaimed that suicide is at a fifty year peak in the US and that is it bringing down US life expectancy. Interestingly, yesterday I listed to a StoryBrand podcast of a similar nature. It talked about about finding meaning in life and the speakers summarized Victor…

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How Gratitude Guides Your Business


Gratitude is a word often associated with this Thanksgiving week. But often times when we think about gratitude, we simply apply it to our home and personal lives. It’s not often gratitude shifts into our business brains. It’s hard to practice when thinking of finances and other business operations. It’s not something we readily talk…

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Get to Know SERP Features

SERP features

Digital marketing as we know it is changing every single day. If you’ve Googled anything lately, we’re sure you’ve noticed new layout features for different kinds of questions. Looking for a gluten-free café nearby? Up pops a map. Researching the best brand of headphones to buy? Up pops a carousel of images and reviews. These…

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The Consciousness Coach: The Act of Listening

active listening

“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey. If you have the capability of hearing, you use your ears almost every moment of every day. We hear background noise such as cars, dogs barking, and the breeze. Headphones make it easier than ever…

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An Introduction to SERP


An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…

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Seven Levels of Consciousness

seven levels of consciousness

The seven levels of consciousness. For the past six years, I have worked with small business owners as a marketing and business coach and consultant. In that time, I have often come back to my own point of origin. That point is understanding that one of the biggest challenges people have in building wealth through…

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Five Things to Do Before You Even Name Your Small Business

five things

So, you’ve decided you want to start your own business. Maybe you’ve been conceptualizing and ironing out details for the last few months. Or perhaps you have had this idea since childhood and have continually gravitated towards entrepreneurship. Either way, there are a number of steps you need to go through before your vision becomes…

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Relationship Marketing in the Internet age

relationship marketing

Relationship marketing – is it a thing of the past now that we are all online? In today’s fast-paced world, it can be easy to let things slip through the cracks – even things as important as your relationship with your clients. Most companies’ relationships with their clients are fleeting and impersonal. A quick conversation…

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