How to Get More Clients Through SEO and Search Engine Marketing
Did you know that, for some businesses, over 60% of your traffic comes from search engines?
From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and search engine optimization to help people find your website.
For many advertisers, search marketers and business owners, ranking high enough in the search results that their customers are likely to notice them is easier said than done.
The competition for positions near the top of search engine results, especially the coveted spots in Google’s “snack pack”, can be very stiff. This is a significant concern because only 5% of web traffic makes it past the first page of Google.
Not only do most industries have multiple legitimate companies vying for the same clients, but there are also unscrupulous companies that manage pay-per-click advertising campaigns on shadow sites that draw traffic away from your primary website, and that will retain ownership of any phone numbers or domains they provide you with.
With these obstacles standing between you and the customers who need you, how can you help those customers find you, and get them to click on your site instead of your competitors’?
In this article, I’ll give you some strategies you can use to make your business easier to find and to turn more of your website visitors into paying clients.