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An Overview of Google My Business for Small Businesses

Through analytics and review funnels, Google My Business makes it easier than ever to understand and engage your ideal customer.

Google My Business (GMB) is an innovative Google tool that can help small businesses grow for little payout. This tool is more than just another online directory listing. But rather a unique way for potential customers to find your business via both “Search” and map. GMB allows for you to post photos, video, business hours,…

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Email Marketing and Networking

Old email tactics of yesterday no longer work - for small brick and mortar businesses, that means combining your email marketing and networking strategies.

If you have an email address (we’re guessing you probably have a few of them), you understand how much “junk” you get a day. Promotions and sales for material goods you don’t need. Newsletters from a company you accidentally signed up for when you entered to win a free vacation. Other newsletters from your favorite…

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Social Media

Social media is a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.

In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…

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Importance of Solid SEO

Try easier and more approachable methods to set a solid foundation for your SEO strategy - like consistent, correct directory listings & a focus on local.

Search engine optimization (SEO) is one of those confusing marketing buzzwords. Marketing professionals claim it’s something you “have to have” but can often be vague about what that actually means. They also tend to throw around phrases like “keyword optimization” and “search engine results pages” – which more often than not, can confuse you even…

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Approach to Content

From core pages to videos, each component can enhance the story you tell meaning it’s crucial that your approach to content should be clear and sincere.

It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…

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The Importance of a Marketing Website

There are a number of items that are critical to the success of your marketing website - let’s take a deeper dive in order to help you grow your business.

As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…

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Business Alliance for Local Living Economies

BALLE represents over 22,000 independent business members across the U.S. and Canada, with the mission to help local business flourish!

“BALLE is changing how we think about the purpose of business and the economy. They are changing the mindsets of “every-man-for-himself” to an understanding that real security comes from community – from sharing not hoarding, from a partnership, not domination.” (1). BALLE, or the Business Alliance for Local Living Economies, is a network of socially…

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A New Hope

The Business Roundtable is bringing about a new hope, as 181 of the world’s CEOs are pledging to focus on an economy that serves all Americans.

In Milton Friedman’s book, Capitalism and Freedom, he theorizes that “in a free society, there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and…

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Business Podcasting: RSS Feeds, Publishing, & Apple Podcasts

In this final podcasting blog, we’re going through the last steps ranging from creating an RSS feed to submitting to Apple Podcasts.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Business Podcasting: MP3 Files and Hosting Audio

Starting a business podcast - we’re going through the ins and outs of podcasting ranging from creating mp3s to hosting your audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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