conscious capitalism

What is Conscious Capitalism, and How Can It Help You Grow Your Business?

Conscious Capitalism Traits – what are they?  A coupe of weeks ago I wrote a very long blog post on the shifts that we need to make to implement conscious capitalism – but what does conscious capitalism look like?

For many people, including potential customers, the business world can seem callous and predatory. The term “selling something” has taken on very negative connotations, and corporations are often seen as corrupt, unfeeling giants that are prepared to step on their customers and competition alike for the sake of the bottom line.

Upon being given a sales pitch by a speaker in a business event, we’re often expected to show our courage and dedication by rushing to the back of the room to buy something we may or may not need, lest we reveal ourselves as cowards who aren’t truly serious about our business.

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Conscious Marketing

Conscious Marketing – the path to More Loyal Clients

Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm.  Why is the featured image that of a peaceful man meditating?  If you need to ask, then this blog is not for you.

If you’ve spoken to even a few people who have recently been marketed to by the average company, you’ve probably started to realize that marketing is broken – that is so far from being conscious (or authentic) – you wonder what people are thinking when they come up wth these programs.

People feel pressured, harassed and annoyed, and are sometimes pushed into making decisions that they later regret. This harms the clients’ well-being, their relationship with the company that made the sale, and sometimes the company’s reputation.

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Conscious Capitalism

Conscious Capitalism – The Shift that we need to make

Conscious Capitalism – Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life.  The shift to a more conscious way of being and living.  About the same time some folks were talking about the shift to conscious Capitalism.  The leader of that movement is John Mackey, the CEO of Whole Foods

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customer journey mapping

Customer journey mapping to support today’s educated buyers

Customer Journey Mapping – what is it and how do you get started?

Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers?

If you don’t have your customer journey mapping completed out, you’re probably missing a lot of opportunities to attract and convert leads. There are seven stages that people tend to go through while traversing the path from stranger to repeat client, and knowing how you’ll help them navigate those stages will greatly increase the ROI on your marketing efforts

In my last blog post, I walked you through the seven stages of the customer journey, and gave you some methods for implementing each of those stages.

Today, I’m going to tell you how to turn those stages into a map that’s customized for your business and target audience, so you can attract more leads, and turn more of those leads into clients instead of losing them halfway through the journey.

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sales funnel is now customer driven journey

Sales funnel – today it is all about the customer journey

Sales Funnel – drop it : How to Convert More Leads With a Customer Journey

Did you know that the sales funnel model can actually cost you clients?

According to the traditional sales funnel process of helping people go from being total strangers to your company to becoming loyal clients, people follow a set, linear path from first contact to purchasing a product and beyond.

But in reality, the customer journey is far more complex than that, and if you don’t account for that complexity, you’ll lose a lot of leads that could have become repeat buyers.

When you have a strong, compelling customer journey established in your business, your leads and clients have a better experience, your revenue increases, and you get more reviews and a better reputation in your industry.

In this two-part blog series, I’m going to explain what steps your clients go through in the course of traversing your customer journey, as well as the methods you can use to implement those steps and map out your customer journey, so you can convert more leads and get more high-paying clients.

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ideal client

The 10 Things You Need to Know About Your Ideal Client

One of the most fundamental aspects of your marketing, product development and business plan is knowing who your ideal client is.

Without this knowledge, you won’t know how to write your content in a way that’s attractive to your clients, and you won’t be able to tailor your products or services to their unique needs. When I talk about content I mean everything that you develop for your clients or potential clients to draw them to you and help you solve the problems that they face in their everyday lives, so everything hinges on this.

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online reviews on-core ventures

Why you should ask for on-line reviews

Online reviews – are you losing valuable leads and clients because you don’t have good reviews?

If you’ve been trying to increase your search engine rankings, get more clients, attract more referral partners, or otherwise grow your business, getting reviews is one of the most important steps you can take.

But getting those reviews can be a challenge, especially if your clients are busy. It’s important to have a system set up to make it easy for people to give you good reviews, to prevent negative reviews before they happen, and to address any angry feedback that does slip through and get posted.

In today’s blog post, I’ll reveal how to get more positive reviews, why it’s important to get reviews, and how to prevent and deal with negative reviews.

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Pay per click on-core ventures

Pay Per Click Advertising – Why Do Your Pay Per Click Ads Get Clicks and Impressions but No Revenue?

Pay Per click advertising – When your ad gets completely ignored, that’s bad. But when that ad gets a bunch of clicks and impressions – each of which costs you money – but doesn’t get a return on investment, that’s even worse!

Why does this happen, and what can you do to prevent it?

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local directories

Why Your Local Business Might Not Be Showing Up On Google

In my many years of helping businesses to grow, get more clients, and bring more money and freedom to their owners, I’ve often been asked, “Why doesn’t my local business show up on Google?”

There are several reasons why this might happen – check and see if any of them apply to you.

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personal assistant

Personal assistants – are you using automated personal assistants?

Personal assistant – not everyone can afford one, a human one anyway. Today, I want to talk about how to begin to run your Business With More Ease and Efficiency by Using an Automated Personal Assistant.

Do you have tasks that you’re tired of doing the hard way, or tired of doing at all, and a burning need to get them off your plate? If so, an automated personal assistant could make your life a lot easier.

In this age of acceleration, people are always finding ways to make time-worn tasks more efficient.

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