Phone (724)-831-3288

A New Hope

The Business Roundtable is bringing about a new hope, as 181 of the world’s CEOs are pledging to focus on an economy that serves all Americans.

In Milton Friedman’s book, Capitalism and Freedom, he theorizes that “in a free society, there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and…

Read More

Business Podcasting: RSS Feeds, Publishing, & Apple Podcasts

In this final podcasting blog, we’re going through the last steps ranging from creating an RSS feed to submitting to Apple Podcasts.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

Read More

Business Podcasting: MP3 Files and Hosting Audio

Starting a business podcast - we’re going through the ins and outs of podcasting ranging from creating mp3s to hosting your audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

Read More

Business Podcasting: Podcasting Gear, Software, and Audio

What do you need to do to start your own business podcast? We’re covering the ins and outs of podcasting gear, podcasting software, and audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

Read More

Podcasting 101: So, You Want to Start a Business Podcast?

What do you need to do to start your own business podcast? We’re covering the ins and outs of podcasting - from picking your topic to getting into iTunes.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

Read More

Why You Need to Show Customer Appreciation

Fast-paced, digital lifestyles have caused customer appreciation to be a lost art. Try taking an old-school approach to help your company stand out.

Customer expectations are high in today’s world. And thanks to innovative technology, those expectations are only going to increase. Consumers want quick, mobile-optimized websites full of accurate information. They want to be able to use voice search and they want instant answers. But most importantly, consumers want to be treated with appreciation and respect. In…

Read More

The Cost of Lead Generation

How much should you be spending to justify the cost of lead generation? How can you make sure you’re spending an appropriate amount as a small business?

Digital ad spending surpassed that of its TV counterpart in 2018. In fact, the total amount spent on digital ads was over 77 billion dollars. Yes. Billion. With that said, how can you make sure you’re spending an appropriate amount on your marketing as a small business? You don’t have the budget large corporations do.…

Read More

Voice Search and The Opportunity for Local Businesses

Google’s search results are highly personalized and based on your geographical location. This is why focusing on your business’ local SEO is critical!

When was the last time you entered a search on Google? If you’re like most, you probably did a Google or voice search this morning. Or perhaps that’s how you found this blog. When your results came up, what did they look like? Depending on your search, Google may have provided you with a localized…

Read More

Talking Triggers: What is Your Word of Mouth Strategy?

onCOREventures is a marketing agency located in Pittsburgh, PA. We provide small business marketing services to small businesses in the area. (word of mouth talking triggers)

If you’re in the small business world, “strategy” is a word you hear all the time. Your business has a marketing strategy. A sales strategy. A brand strategy. Don’t forget about its PR strategy. If the company is digitally savvy, perhaps a social media strategy. A blogging and editorial calendar strategy. And a web and…

Read More

What is an On-Core Venture?

Are you feeling overwhelmed by tlife? Have you lost your purpose? Are you having trouble finding your life's meaning? What is your on-core venture?

I saw a thought-provoking headline this morning. It exclaimed that suicide is at a fifty-year peak in the US and that is it bringing down US life expectancy. Interestingly, yesterday I listed to a StoryBrand podcast of a similar nature. It talked about finding meaning in life and the speakers summarized Victor Frankle’s learnings from…

Read More
>