Content Marketing Blog entries

These blogs explore the problems, techniques, trends and related areas of Internet marketing that educates our potential clients.  We explain and report on new material both as a discipline for ourselves and for our clients so the rapidly changing world of inbound or content marketing is made more understandable.

This series was inspired by both our focus on this area and our frustration with it as we have worked on our own mastery of the topic.  We specifically apply content marketing to small local businesses in the Pittsburgh PA market.

We believe that keywords need to be planned in an editorial calendar that is based on the needs and concerns of the ideal client of our client.  We work in this area in conjunction with a number of tools and service providers and will report on progress and frustrations, successes and failures that we experience as a way of helping both ourselves and our potential customers.

search engine marketing

Search Engine Marketing – SEO – PPC

How to Get More Clients Through SEO and Search Engine Marketing

Did you know that, for some businesses, over 60% of your traffic comes from search engines?

From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and search engine optimization to help people find your website.

For many advertisers, search marketers and business owners, ranking high enough in the search results that their customers are likely to notice them is easier said than done.

The competition for positions near the top of search engine results, especially the coveted spots in Google’s “snack pack”, can be very stiff. This is a significant concern because only 5% of web traffic makes it past the first page of Google.

Not only do most industries have multiple legitimate companies vying for the same clients, but there are also unscrupulous companies that manage pay-per-click advertising campaigns on shadow sites that draw traffic away from your primary website, and that will retain ownership of any phone numbers or domains they provide you with.

With these obstacles standing between you and the customers who need you, how can you help those customers find you, and get them to click on your site instead of your competitors’?

In this article, I’ll give you some strategies you can use to make your business easier to find and to turn more of your website visitors into paying clients.

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conscious capitalism

What is Conscious Capitalism, and How Can It Help You Grow Your Business?

Conscious Capitalism Traits – what are they?

A couple of weeks ago I wrote a very long blog post on the shifts that we need to make to implement conscious capitalism – but what does conscious capitalism look like?

For many people, including potential customers, the business world can seem callous and predatory. The term “selling something” has taken on very negative connotations, and corporations are often seen as corrupt, unfeeling giants that are prepared to step on their customers and competitors alike for the sake of the bottom line.

Upon being given a sales pitch by a speaker in a business event, we’re often expected to show our courage and dedication by rushing to the back of the room to buy something we may or may not need, lest we reveal ourselves as cowards who aren’t truly serious about our business.

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Conscious Marketing

Conscious Marketing – the path to More Loyal Clients

Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm.  Why is the featured image that of a peaceful man meditating?  If you need to ask, then this blog is not for you.

If you’ve spoken to even a few people who have recently been marketed to by the average company, you’ve probably started to realize that marketing is broken – that is so far from being conscious (or authentic) – you wonder what people are thinking when they come up wth these programs.

People feel pressured, harassed and annoyed, and are sometimes pushed into making decisions that they later regret. This harms the clients’ well-being, their relationship with the company that made the sale, and sometimes the company’s reputation.

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Conscious Capitalism

Conscious Capitalism – The Shift that we need to make

Conscious Capitalism

Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life.  The shift to a more conscious way of being and living.  About the same time, some folks were talking about the shift to Conscious Capitalism.  The leader of that movement is John Mackey, the CEO of Whole Foods

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customer journey mapping

Customer journey mapping to support today’s educated buyers

Customer Journey Mapping – what is it and how do you get started?

Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers?

If you don’t have your customer journey mapping completed out, you’re probably missing a lot of opportunities to attract and convert leads. There are seven stages that people tend to go through while traversing the path from stranger to repeat client, and knowing how you’ll help them navigate those stages will greatly increase the ROI on your marketing efforts

In my last blog post, I walked you through the seven stages of the customer journey, and gave you some methods for implementing each of those stages.

Today, I’m going to tell you how to turn those stages into a map that’s customized for your business and target audience, so you can attract more leads, and turn more of those leads into clients instead of losing them halfway through the journey.

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local directories

Online directories – the key to showing up in Google?

Why Your Local Business Might Not Be Showing Up On Google

In my many years of helping businesses to grow, get more clients, and bring more money and freedom to their owners, I’ve often been asked, “Why doesn’t my local business show up on Google?”

There are several reasons why this might happen – check and see if any of them apply to you.

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content marketing

Developing a content marketing strategy

You’ve probably heard that content marketing is one of the best ways to build relationships with your customers while marketing your business.

Instead of pushing your business on people in the form of intrusive and annoying pop-up ads, commercials that run while people are in the bathroom, or ads that make people wait to watch their YouTube video, you “pull” them in with desirable information.

That way, instead of annoying the people you’re selling to, you help them and give them value. Not only are potential customers grateful for your content marketing materials, but they seek them out.

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