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Content Marketing

SEO Content Marketing Strategy

SEO Content Marketing Strategy

As the business world evolves, content marketing has risen to increasing prominence in the field of client attraction. People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in…

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Blogging for SEO

blogging for SEO

7 SEO Blog Traits of Blogs that Rank Well in Search Engines Blogging is a powerful way to boost your search rankings, help customers who are interested in your products and services to find you, and build trust and goodwill by showing your expertise and giving your clients value before you ask them to buy…

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Web Design selection – 12 considerations

web design

Web design and web development firm considerations At onCOREventures, the CORE of our digital marketing implementation is your website.  To get a website designed and developed and then implemented we have to touch so many other things like Social Media and Local Foundation Management, but at the CORE is your website. Our approach to all…

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Ideal Client Worksheet – your customer avatar

ideal client worksheet

Who/What Is a Customer Avatar? In working with our clients in both our coaching practice and our marketing agency projects, we set a lot of foundation work in order to lock in their ideal client(s) for their specific services.  We feel a lot of resistance during this part of the process.  Probably because most business owners think that their…

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Pittsburgh SEO practices in 2018

Pittsburgh SEO Marketing On-Core Ventures

How are you handling Pittsburgh SEO in 2018? For some businesses, ranking high in local online searches is vital for getting new customers. If the geographic range of your service is inherently limited by driving distance, or you’re a business like a restaurant that only serves clients within the walls of its own building, you…

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Small Business SEO – Blogging and Keywords

small business SEO

Small Business SEO – How to Use Blogging and Keywords SEO, or search engine optimization, is essential if you want your customers to find you. Without it, you’re all but invisible to search engines and the people who use them, so those customers are likely to find and buy from your competitors instead. The trouble…

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Search Engine Marketing – SEO – PPC

search engine marketing

How to Get More Clients Through SEO and Search Engine Marketing Did you know that, for some businesses, over 60% of your traffic comes from search engines? From our years of experience in helping small businesses to attract more clients, we’ve concluded that any effective marketing strategy requires the use of both pay-per-click advertising and…

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Conscious Marketing – the path to More Loyal Clients

Conscious Marketing

Conscious marketing – although this week I saw it promoted as Millennial Marketing – is all about using transparency, authenticity and a spirit of cooperation to attract clients or customers that are looking for win-win relationships with your firm.  Why is the featured image that of a peaceful man meditating?  If you need to ask,…

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Conscious Capitalism – The Shift that we need to make

Conscious Capitalism

Conscious Capitalism Five years ago, when I created my coaching offerings and packaged them as onCOREventures, I wrote about the shift. The shift that I was referring to was the shift that takes place in the afternoon of life.  The shift to a more conscious way of being and living.  About the same time, some…

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