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Content Marketing

Social Media

Social media is a great place to be honest and transparent with your audience. Here are a few tips in regard to your small business’s social media strategy.

In a sense, social media has completely changed the culture in the 21st century. It allows us to connect with those on the other side of the world, people who you would never meet in “real” life. It has bred the career of “influencer”. Social media has even fueled movements. It is the next phenomenon…

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Approach to Content

From core pages to videos, each component can enhance the story you tell meaning it’s crucial that your approach to content should be clear and sincere.

It’s been said before and it will be said again, “content is king”. And its king for a good reason. Your content has the capability to tell the full story of your business. What do you stand for? Why should a person choose you? What makes you different from the competition? Do you really want…

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The Importance of a Marketing Website

There are a number of items that are critical to the success of your marketing website - let’s take a deeper dive in order to help you grow your business.

As we approach the end of the decade and look forward to the future, it’s a great time to reflect on your small business. Maybe you started your business years ago and remember the trouble you went through when trying to save files onto floppy discs. Or you still can remember that piercing tone of…

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Business Podcasting: RSS Feeds, Publishing, & Apple Podcasts

In this final podcasting blog, we’re going through the last steps ranging from creating an RSS feed to submitting to Apple Podcasts.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Business Podcasting: Podcasting Gear, Software, and Audio

What do you need to do to start your own business podcast? We’re covering the ins and outs of podcasting gear, podcasting software, and audio.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Podcasting 101: So, You Want to Start a Business Podcast?

What do you need to do to start your own business podcast? We’re covering the ins and outs of podcasting - from picking your topic to getting into iTunes.

Podcasts seem to be taking over the world today. They cover a wide array of topics, giving audience niches everywhere fresh new content to enjoy. If you’re one of the millions of people who regularly listen to podcasts, you understand why they have become so popular. And perhaps you yourself have thought about giving the…

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Voice Search and The Opportunity for Local Businesses

Google’s search results are highly personalized and based on your geographical location. This is why focusing on your business’ local SEO is critical!

When was the last time you entered a search on Google? If you’re like most, you probably did a Google or voice search this morning. Or perhaps that’s how you found this blog. When your results came up, what did they look like? Depending on your search, Google may have provided you with a localized…

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An Introduction to SERP

Prior to 2007, Google was just a search engine. Flash forward to today and it's so much more than that. So let's dive in and get to know the SERP.

An introduction to SERP. I’ve often found myself reminiscing as of late. Back to simpler times. Prior to 2007, Google used to be the same. You typed in a phrase or name and you would get ten blue lines. Ten blue lines with the SEO title, some metadata about the page and the actual link…

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Website elements that you must have in 2018

website elements

Website elements – what should you include? If you want to attract customers through the internet, get them to choose you over your competition, and give the impression that you’re a credible company with up-to-date skills and services, having a good-quality website is invaluable. If people who look for services or products like yours online…

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SEO Content Marketing Strategy

SEO Content Marketing Strategy

As the business world evolves, content marketing has risen to increase prominence in the field of client attraction. People are tired of having ads that give them no value pushed in their face, and they’re looking for useful, actionable information that they can consume on their own terms, and that makes their life better in…

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