Expand your business
Once you’ve made your first five million dollars, the requirements for expanding your business change drastically.
The strategies and actions that got you to five million will not get you to twenty, fifty or a hundred. So how do you cross the chasm between your current level of profit and impact on the world, and the much higher one that’s available to you?
You CAN grow your business to $100,000,000 a year or more… but it will take a new approach.
Our founder, Frederick Geiger, spent five years running the software product development and marketing branch for a company that was growing from its first five million, so he knows firsthand how challenging it is to cross that chasm.
But while your needs are much more sophisticated and varied now than they used to be, that doesn’t mean your life has to get any harder, or that you need to pay an unreasonable price to get the customized marketing package that your expanding business needs.
We’ve developed an extensive network through our Duct Tape Marketing community of service providers, and we team up with them to offer cost-effective services and solutions for all your business and marketing needs.
If you’re ready to expand above the five million dollar level, and you don’t want to waste time, miss out on potential profits, and possibly even lose a lot of your hard-earned money by reinventing the wheel, we invite you to take advantage of our Expand marketing package.
When you bring us into your team, you’ll get personal attention and assistance from our founder, as well as all the features and services you need to grow from five million to a hundred million or more.
Here’s an overview of the features you’ll get in Expand:
In our Expand marketing package, you’ll get all of the following services, tailored precisely to get maximum results for your unique business:
Plan your marketing and growth:
To help you create fast, consistent growth in your business, we’ll help you to:
- Create your initial marketing strategy and plan – You’ll get three in-person or virtual sessions, in which we’ll help you discover what your business needs, research how to meet those needs, determine what you want to prioritize, and create a strategy to turn those goals into reality.
- Understand your clients, message and position – We’ll help you determine what kind of people are the most likely to buy from you, research your competition, and create a marketing message and brand positioning that your ideal clients find irresistible.
- Design your customer journey and install your lead conversion system – We’ll develop the journey, content plan and sales process that take people from never having heard of you, to becoming repeat clients who refer other clients to you.
Plan, create and manage your marketing content:
To help you attract more customers, we’ll:
- Develop a keyword content plan – We’ll help you create a list of key themes that will be the focus of your content and SEO, so it’s easy for your ideal clients to find you in search engines.
- Create your editorial calendar – We’ll install the editorial content plugin in your WordPress site, or develop content topic spreadsheets for the upcoming quarter, so you’re never left staring at a blank screen when it’s time to create lead-attracting content.
- Help you plan your lead capture content – To get you more email subscribers, we’ll help you create a plan for building lead capture content like eBooks.
- Create Lead Capture tools – We’ll create quarterly eBooks, white paper infographics, or checklists to use in your lead capture efforts.
- Design or redesign full WordPress site – This includes design, hosting, creating core pages and content, building lead capture landing pages, setting up your blog, and performing ongoing maintenance and changes.
- Write and post four blog posts per month – These four 500-700 word blog posts will be drawn from your key content themes, posted to WordPress, and optimized for search engines.
- Publish 200 social media updates across Facebook, Twitter and LinkedIn per month – We’ll create hand-crafted posts based on your content, and use our list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
- Create your Marketing Kit – We’ll build a full suite of marketing materials to be used in your online and offline sales efforts.
Strengthen your reputation, influence and credibility in your field:
We’ll help you to establish yourself as the go-to authority in your field, and to impress your new customers in a way that makes them want to tell their friends and family about you.
To do this, we’ll:
- Create an influencer list – We’ll build lists of journalists, influencers, competition and customers, and tell you about opportunities to reach a wider audience by providing guest content and outreach for link building and PR purposes.
- Create and publish your business’ podcast – We’ll create and install an efficient and effective process for conducting interviews with satisfied clients, influencers in your industry, and other guests. This will establish you as an authority in your field, attract more clients to your business, and encourage your guests to send traffic to your podcasts.
Make it easy for your customers to find you:
Your customers are looking for you – but can they find you? To make sure they can easily discover and purchase your offerings, we’ll:
- Claim, create and submit profiles in local business directories – We’ll make it easy for customers to find you in local business directories by claiming, creating and enhancing profiles on the sites where your customers go to look for services like yours.
- Monitor and manage directory opportunities – We’ll continuously optimize your directory profiles, and promote campaigns that help raise your directory profiles in search engines.
Save you time by running your marketing for you:
For a $5 million+ business to succeed, it’s important for its leaders to stay focused on building their business, instead of spending their valuable time running it. We’ll free you to focus on your core strengths by taking these vital marketing tasks off your plate:
- Consult on CRM and marketing automation – We’ll set up your Customer Relationship Management software and system, or integrate your existing system with the marketing plan we help you create, so we can automate tasks that would otherwise have consumed hours of your time.
- Manage social media engagement – We’ll save you time and build your reputation by engaging with your fans and followers on your behalf, and we’ll create campaigns for increasing engagement.
Are you ready to expand your business, and to cross the chasm from an annual income of $5,000,000 to $100,000,000 or more?
Your first step is to fill out this online survey, and receive a free assessment and review to see what you’re doing right, and where you need a bit of help to create the success you desire.
Image Credit – Adobe Stock