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Law of attraction in marketing and business

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How to Use Gratitude and the Law of Attraction to Grow Your Business Faster

The New Year is almost here, and we have a great deal to celebrate. Including the fact that our gratitude helps to draw even more blessings to us through the Law of Attraction.  In fact, without gratitude, there can be no effective use of the law of attraction.  You will attract the stuff that you are dwelling on – good stuff or bad stuff.  Gratitude allows your focus to be on the good.

The Law of Attraction has become a hot topic in the fields of self-growth and success lately, with good reason.  But I have been coaching on using the law of attraction for the last six years.  Carl Jung, one of the fathers of modern psychotherapy along with Freud was asked if he believed in God.  His answer” I do not need to believe in God, I know God” I am that way with the law of attraction. I know that it works – whether I choose to believe in it or not.  In fact when I fail to remember that I do understand the law of attraction is when it works most powerfully for me.

Picture creating a disaster because of your fear of something – if you can do this then you know how I allow the law of attraction to create what I do not want in my life but focused on anyway.  So, unfortunately, it is when I do not trust in the law of attraction and I try to fight for my own agenda, it works by allowing my fears and doubts to be what I manifest.  Enough of that negativity.

If used correctly, this universal law can greatly accelerate your success in your business, relationships, health, and every other area of life. But if handled wrong, it can actually turn you into a magnet for problems and failures.

If you’ve been encountering trouble and resistance in your business and wondering where it’s coming from, or if you have a goal that you want to reach more quickly and easily, this article will give you specific, actionable tips you can use to attract and create the success you desire.

We’ll also address some common misconceptions that cause people to ignore or misuse the Law of Attraction, so you can avoid those success-killing pitfalls.

How does the Law of Attraction work?

Simply put, the Law of Attraction means “you attract what you focus on”. But to truly understand and reap the benefits of this law, you need a bit more nuanced than that.

Here are some important principles you need to know about the Law of Attraction before you try to put it to use:

Principle 1: You won’t attract success just by thinking about it.

If you spend all day thinking about building your business, without actually taking the action required to do so, your company will probably fail.

The Law of Attraction makes your actions more effective, and using it helps you to choose the right plan and attract the resources required to carry out that plan, but it is NOT a replacement for action.  However, that action comes best when you are operating out of calmness and confidence.  I practice meditation most days if only for a few minutes.  When I do I ask three questions of myself – who and I, what is my purpose and what do I really want? Then I let go.  IN the stillness that follows I become centered enough to go into the world and act.  That action produces results.

Principle 2: You attract what you think about CONSISTENTLY and WITH EMOTION.

If you think about your goals once in a while but don’t feel strongly about them, you’re unlikely to see any real effects. Short, scattered, unemotional thoughts won’t bring your subconscious, emotions, and habits into alignment with your dreams.

However, if you take time each day to really picture the scenario you desire, and to feel what it will be like when those dreams turn into reality, THEN you start to activate the Law of Attraction and train your mind to guide you toward your goals.

We can not attract our desired results unless we have an energetic link to a future state of being that is stronger than our attraction to our current state of fear and doubt.

Principle 3: Using the Law of Attraction does NOT mean ignoring your problems.

Some people mistakenly believe that positive thinking is synonymous with ignoring anything in your life that you don’t like, but that’s not what it really means.

Your problems can actually be blessings in disguise, because they tell you what you DON’T want, and they motivate you to create the life you DO want. Think of them as a damage report that tells you which parts of your ship need a tune-up or repairs.

If you ignore your problems and negative feelings, that just allows the root causes to keep festering. It also shuts out signals that tell you when something needs to change, and that guide you toward the life and business you desire.  But do not dwell on the fear and doubt.  Return to your vision of where you want to be.

So how can you acknowledge the issues in your business and life, while focusing on the things you want the Law of Attraction to help you create?

How to use the Law of Attraction to solve problems in your business and reach your goals:

Here are five tips on how to use the law of attraction as you begin to reflect on 2017 and plan 2018

Tip #1 – Notice what you want to do differently, and focus on how you’ll do it.

If you’ve had a lot of bad sales calls, ignoring that fact and continuing to do the same thing won’t fix the problem. But neither will focusing on how you screwed up past calls.

Instead, notice what went wrong, and then focus on its opposite.

If you aren’t making sales because you were awkward and uncertain, start visualizing yourself being confident and persuasive during your sales calls, and picture the clients enthusiastically saying “Yes!”

If you’re getting a lot of leads who can’t afford your offer, or who can but don’t really want to, picture yourself talking with eager people who want your product or service badly, and who are able and willing to pay for it.

Your energy, demeanor, and actions will change, and you’ll start to show up with more confidence in your calls and to attract people who are more willing to pay to work with you.

Tip # 2 – Notice your blessings and successes and celebrate them with gratitude.

If you only think about the calls you screwed up or the bad leads you’ve had, your confidence and vibration will deteriorate, you’ll be nervous and uncomfortable on calls, and you’ll keep attracting uninterested leads.

If you focus on the things that are going wrong, or on the reasons why you can’t have what you want, you’ll train your mind to look for those things.

As a result, you’ll miss opportunities that are hidden in plain sight, you’ll disregard moments of triumph and encouragement, and you’ll develop, reinforce, and subconsciously act upon the belief that your goals are out of reach.

Instead, focus on your successes and the reasons why you CAN reach your goals.

To resume the above example, think about the sales calls that went right. How did you feel during those times? Picture those calls, and bring back the emotions you felt during those conversations.

Tip # 3 – Speak in terms of what you WANT, not what you don’t want.

You might have heard that the subconscious mind doesn’t hear negatives. This isn’t completely true; try telling yourself “I’m not a good business owner”, “I’m not a good salesperson”, or “I’m not a good mom/dad”, and see how much emotional charge that brings.

Chances are if you had any insecurities in those areas, you felt the effects of the statement.

So why doesn’t that work with setting positive goals and using the Law of Attraction?

Because “I don’t want to be sick anymore” doesn’t inspire the joy of being healthy, energetic and happy.

“I don’t want to be poor” doesn’t evoke the same positive emotions as “I can buy my dream home and go on vacation to Hawaii”.

Instead, the words “sick” and “poor” inspire the same negative emotions you’re trying to stop attracting.

When you’re creating and manifesting your vision for your future, don’t focus on what you want to get rid of – focus on what you want to experience and create, and phrase your goals and affirmations accordingly.

So, use present tense statements for what you want – I am perfect health. I am wealthy.

Tip #4 – Don’t think about what you want “someday”.

I am sure you have heard the story about Jim Carey who wanted to be a successful actor.  He wrote himself a check for ten million dollars and dated it for November of 1993 years before “Dumb and Dumber” was filmed.  And he received that check around Thanksgiving 1993 for ten million dollars.

Your subconscious mind is a very literal creature, and it likes to maintain the safety of the status quo.

If you keep thinking “someday I’ll have a million dollars”, your subconscious will take that as an order, and it will work to keep you in a state where you might have a million dollars SOMEDAY, but you don’t have it now.

Instead, picture yourself having the thing, experience or lifestyle you desire now. Feel the feelings you’ll experience when you’ve reached your goals, and be grateful for the amazing life you’re visualizing as if it were already happening.

Learn to think of yourself as a person who already has the life you desire, not as a person who might eventually but doesn’t know.

This is important, because your subconscious is creative, subtle, powerful and pervasive, and it hates to make a liar out of you. What you believe, it will strive to make real, whether you actually want that reality or not.

The good news is, if you convince your subconscious that you’re a successful, wealthy person who’s skilled and worthy of your dreams, all that power will be turned in your favor, and you’ll be surprised how much easier it becomes to turn your goals into reality.

Tip #5 – Take action!

As we pointed out earlier, you won’t attract success just by thinking about it. But you won’t do it by acting blindly and randomly, either.

Before you can turn your dreams into reality, you need to know exactly what those dreams are, so you can create a specific and actionable plan for achieving them. Like the end of a maze, goals are easier to reach when you start with the destination in mind.

In other words, you need SMART goals – goals that are specific, measurable, actionable, realistic and time-based.

For example, don’t say “I want to make a lot of money someday”. Instead, say “I want to make $100,000 by the end of June 2018.”

Once you’ve decided on your goals, ask yourself, “What would need to happen for me to reach that goal?” For instance, you might have to sell 100 units at $1,000 each.

Work backward from there. How many sales conversations do you need to have in order to make 100 sales?

How many leads do you need in order to get that many people interested in a conversation?

What action steps do you need to take to get those leads?

Once you know where you want to go, you can make a plan to get there. And once you’ve made that plan, put the steps in that plan in your calendar, assign them specific dates and times, and commit to actually doing them!

Need help to choose which actions to take while applying the Law of Attraction in your business?

Now you know how to use the Law of Attraction, in conjunction with gratitude, to accelerate your progress toward your goals.

Next, you need to choose specific action steps that you’ll use to reach those goals.  There is one element that you might want to consider as you approach your use of the law of attraction.  What is your own unique human operating system?   We start at the core when we work with clients on marketing coaching or our development of marketing strategy for their small business.  We use the Core Values Index from Taylor Protocols to provide you with your own unique human operating system.  Why?  because once you know what is effortless, you can not help but be on your way to mastering the law of attraction.  Check this out for yourself.

Image Credit – Adobe Stock

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About Frederick

Frederick Geiger is a certified Duct Tape Marketing Consultant. He learned marketing the by doing it in the real world in his business career as a software product manager and vice president of product marketing for a business to business technology offering at the turn this century.

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