Local Presence – what is it?
Tired of fighting to reach the first page of Google?
Whenever we talk to small business owners, they tell us that they want to be on the first page of Google.
This is a sensible wish; the Internet is one of your best sources of clients, and if those clients can’t find you in their online searches, they’re likely to buy from your competition instead.
But getting onto the first page of Google is easier said than done. There are over four trillion pages on the public web, and competition to get on the first page of Google in most categories is extremely tough.
Many entrepreneurs have spent money on SEO services, only to find themselves unable to get past page six of the results for the search terms they wanted to rank in.
So how can a small business owner like you make your company more visible online, and enable the customers who are looking for your products to find you?
The answer is to use Local Presence Management: a system that enables you to rank highly in the search results that really count, instead of wasting your time and budget by competing for the search rankings that don’t.
What is Local Presence Management, and how does it bring you more clients?
Local presence management is your presence in the directory listings that potential customers look in when they’re searching for businesses like yours.
For example, a customer seeking restaurants might look in directories like Yelp, TripAdvisor, Zomato, and AllMenus to find reviews, addresses, contact information, or hours of operation.
By having attractive, accurate profiles with positive reviews on these sites, you make it easy for your customers to find you, and make your business look more appealing and professional.
Local presence management is our starting point for most of our small business clients, because it’s one of the most important things you can do to attract new customers.
The goal of this small business marketing plan is to help your customers find you, for the smallest investment of time and money on your part.
Here’s what you’ll get when you take advantage of our Local Presence Management program:
Local SEO and Website Audit
We’ll look over your website, optimize it to be more visible in search engines, and see how you currently rank for your chosen keywords. We’ll also see how you’re ranking in Google’s “snack packs” – the top three businesses that Google features prominently when people look for certain types of local businesses.
In addition to all that, we’ll add the coding you need to keep track of where your traffic is coming from, so you know where to focus your marketing efforts to get the greatest return on your investment.
Reputation and Review Management
According to GetAmbassador’s article on word-of-mouth marketing statistics, 84% of consumers reported always or sometimes taking action based on personal recommendations, while 70% said they did the same of online consumer opinions.
If you have positive reviews on your local directory listings, people are far more likely to choose you over your competition.
And it gets even better: If your Google Plus information is set up correctly, you have a brick and mortar business address, and you get more than five reviews on Google with an average of four stars, you will get on the first page of Google – and did we mention that 70% of your potential buyers are going to trust those reviews?
To help you accomplish this, we search out all of your reviews, help you clean them up and make them more attractive and compelling, and then work with you to get more reviews from the customers who already love your product or service.
As a side benefit – before you ask you customer for a review, you will ask them what their level of satisfaction is. If they think your not doing well, you are notified so you can reach out to them and correct the situation. We only ask for the review when your customer is a rave fan already. And we will give the the choice of the review sites that you need for your business – such as Google, Yelp or a specific review site to your particular business. You can change them as you get the number of reviews that you are looking fro on each site. So when you are done with Yelp, you can replace it with Facebook.
Ongoing Local SEO and Optimization
If you’re operating on your own, or using our Marketing Coaching package, we’ll show you how to continuously optimize your local SEO.
And if you opt in to our Launch program, we’ll take it a step further by creating local blog content that will boost your search engine ranking, attract more people to your site, and increase your value and credibility in your customers’ eyes by sharing content they’ll love you for.
Are you ready to get on the first page of Google, and get more customers?
Your first step is simple. Download our eBook and after you give us your contact information we will reach out to you to schedule a free review of your website, reviews and directories and provide an action plan that you can use on your own to fix your presences issues.