onCOREventures Marketing Packages
Clarity - Planning
Our planning process begins with the creation of the strategic marketing plan. This is the roadmap for all activities to follow. We believe in strategy over tactics. After all, if you do not know where you are going, how will you ever get there? Our planning process depends on the size of the project and the size of the client's business. Typically we complete the plan for the engagement in 30 to 90 days.
Using techniques from our software product development experience we develop client deliverables in quick easy to deliver bundles. This process deploys our client's strategy in iterations taken from agile development. This allows client interaction, gradual implementation and feedback and faster return on investment. Most importantly, it allows market feedback and course correction.
Having come out of the software industry where it is never finished - only uploaded to an app store, we follow the same process with our implementations. We make our customers marketing fulfillment an on-going process that we are constantly asking and answering - how can we improve our tactics given the ever changing digital world of new techniques and new algorithms.