Digital Marketing - Catalyst Package
Plan your online marketing and growth:
To help you create fast, consistent growth in your business, we’ll help you to:
- Create your initial digital marketing strategy – You’ll get three in-person or virtual sessions, in which we’ll help you discover what your business needs, research how to meet those needs, determine what you want to prioritize, and create a strategy to turn those goals into reality.
- Understand your clients, message, and position – We’ll help you determine what kind of people are the most likely to buy from you, research your competition, and create a marketing message and brand positioning that your ideal clients find irresistible.
- Design your customer journey and install your lead conversion system – We’ll develop the journey, content plan and sales process that take people from never having heard of you, to becoming repeat clients who refer other clients to you.
Help your customers to find you:
Your customers are looking for you – but can they find you? how are they searching for you - are they using a mobile app? To make sure they can easily discover and purchase your offerings, especially on mobile devices, we’ll:
- Claim, create and submit profiles in local business directories – We’ll make it easy for customers to find you in local business directories by claiming, creating and enhancing profiles on the sites where your customers go to look for services like yours.
- Monitor and manage directory opportunities – We’ll continuously optimize your directory profiles and promotional campaigns that help raise your directory profiles in search engines. We use real time monitoring and synchronization of your content and reviews
- Create and manage a referral program – We’ll create a program to get you warmer, interested leads through a steady stream of referrals.
We’ll help you to establish yourself as the go-to authority in your field, and to impress your new customers in a way that makes them want to tell their friends and family about you.
To do this, we’ll:
- Create an influencer list – We’ll build lists of journalists, influencers, competition and customers, and tell you about opportunities to reach a wider audience by providing guest content and outreach for link building and PR purposes.
- Help you get more reviews – Reviews play a huge role in your potential customers’ buying decisions. We’ll develop a process to aggressively stimulate reviews on Google and other review sites, including a review-only page on your site.
- Create and distribute one press release per month – Drawing from your content calendar, promotional calendar and monthly news and events, we’ll create and submit monthly press releases to news distribution networks.
- Create your new customer kit – We’ll design a suite of materials that you’ll use to orient new customers, so they’re impressed by your service and eager to refer more customers to you.
- Create your Marketing Kit – We’ll build a full suite of marketing materials to be used in your online and offline sales efforts.
Manage your marketing content:
- Develop a keyword content plan – We’ll help you create a list of key themes that will be the focus of your content and SEO, so it’s easy for your ideal clients to find you in search engines.
- Create your editorial calendar – We’ll install the editorial content plugin on your WordPress site, or develop content topic spreadsheets for the upcoming quarter, so you’re never left staring at a blank screen when it’s time to create lead-attracting content.
- Help you plan your lead capture content – If you want to get more email subscribers, we’ll help you create a plan for building lead capture content like eBooks.
- Write and post four blog posts per month – These four 500-700 word blog posts will be drawn from your key content themes, posted to WordPress, and optimized for search engines.
- Design or redesign full WordPress site – This includes design, hosting, creating core pages and content, building lead capture landing pages, setting up your blog, and performing ongoing maintenance and changes.
- For social media marketing - Publish 100 social media updates across Facebook, Twitter and LinkedIn per month – We’ll create hand-crafted posts based on your content, and use our list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
- Email Marketing – We’ll develop a template for your monthly email newsletter and follow-up campaign (varies depending on the email service provider).
- Create and manage your advertising plan – We’ll create a plan to get more leads through paid advertising, and manage the campaign for you. (Cost of PPC or Ad Space is paid by the client.)
- Create a key metrics dashboard – This client dashboard will monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. We’ll also monitor key conversion goals and funnels in Google Analytics.
Digital Marketing Strategies Management
The overall program that we have developed and implemented needs ongoing management and improvement. To get faster results many of our clients will choose to use our SEO Services to create an initial update and optimization of their current website. Others will choose to use our digital media programs and mobile marketing programs to drive traffic to their business.
The key over time is to make sure that your products or services are being found by your ideal clients. Regardless of the many digital channels that are out there - if your ideal client is not using them it is a waste of time to use that channel. That is why we always start with strategy when we implement your digital marketing campaign. We do not ignore offline marketing with this solution set, but we focus on the use of digital marketing tools to support your offline efforts. You can use your online presence to support your referral marketing efforts and you can easily use your online content in offline marketing efforts with our assistance.
You have many choices when it comes to marketing firms. We believe that when you look at our approach, which is being implemented by over one hundred different Duct Tape Marketing consultants in the US and elsewhere, you will find that we produce predictable results and we optimize how your marketing campaigns are implemented and tracked.