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Phone (724)-831-3288

Marketing Department

Ready to Take Your
Business to the Next Level?

Are you running a company that is now successful but you want to break out?  Typically companies are able to grow to two to five million dollars in revenue by sheer willpower and determination. Unfortunately, many of these businesses get stuck and the dream of increased revenue is across a chasm that seems impossible to cross. But it doesn't have to be. Now is time to think differently and more strategically. Our integrated marketing department offering might be the vehicle for you to get across that chasm and grow to the level that you dreamed of when you started your business.

Plan, Create, & Manage
Your Marketing Content

To help you create fast, consistent growth and attract more customers, we’ll:

Keyword Content
& Blog Posting

We’ll help you create a list of key themes that will be the focus of your content and SEO, so it’s easy for your ideal clients to find you in search engines. We'll also provide and post blog posts based upon your key content themes, which will be optimized for search engines.

Editorial Calendar
& Social Media

We’ll develop content topic spreadsheets for the upcoming quarter, so you’re never left staring at a blank screen when it’s time to create lead-attracting content. We will also create hand-crafted posts based on your content to stimulate social media growth, activity, and engagement.

Design a Full
WordPress Site

This full design or redesign includes creative components, hosting, and the creation of core pages, hub pages, and landing pages. We will set up your blog, build lead capture pages, and perform any ongoing maintenance, changes, and plugin updates.

Strengthen Reputation, Influence, & Credibility

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We’ll help you to establish yourself as the go-to authority in your field, and to impress your new customers in a way that makes them want to tell their friends and family about you. To do this, we’ll:

  • Create an influencer list
  • Claim, create and submit profiles in local business directories
  • Monitor and manage directory opportunities
  • Consult on CRM and marketing automation
  • Manage social media engagement

What Else to Expect

Initial Marketing
Strategy Plan

You’ll get three in-person or virtual sessions, in which we’ll help you discover what your business needs, research how to meet those needs, determine what you want to prioritize and create a strategy to turn those goals into reality.

Understanding
Messaging

We’ll help you determine what kind of people are the most likely to buy from you, research your competition, and create a marketing message and brand positioning that your ideal clients find irresistible.

Develop Your
Customer Journey

The customer journey follows the complete lifecycle from awareness to loyalty, allowing you to match communication strategies with customer expectations at each stage of the journey.

Keyword
Content Plan

We’ll help you create a list of key themes that will be the focus of your content and SEO, so it’s easy for your ideal clients to find you in search engines.

Editorial
Calendar

We’ll develop a content topic spreadsheets for the upcoming quarter, so you’re never left staring at a blank screen when it’s time to create lead-attracting content.

Email
Marketing

We’ll develop a template for your monthly email newsletter and follow-up campaign (varies depending on the email service provider your business uses).

Lead Capture
Content Plan

If you want to get more email subscribers, we’ll help you create a plan for building lead capture content like forms, landing pages, and eBooks.

Marketing Kit
& Other Content

We’ll build a full suite of marketing materials including eBooks, white paper infographics, forms, and checklists to be used in your online and offline sales efforts.

Key Metrics
Dashboard

This client dashboard will monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. We’ll also monitor key conversion goals and funnels in Google Analytics.

Ready to Start
at the Core?

Complete our Free Marketing Checkup
for a detailed proposal! We'll be glad to
help you grow your business!

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