growing your small business

Growing a business – for startups

When we engage with new clients who want to create their on core venture, we start with vision discovery coaching to establish:

  • the core values of our client
  • their purpose, passion and gifts – which leads to
  • their sweet spot – that which they do uniquely well
  • the ideal clients who they want to work with
  • what those clients will get from working with them

First step of growing your small business:

  1. develop your strategic marketing plan for the launch
  2. launch offering to build out the AMP – acceptable minimum product
  3. develop a cost effective marketing approach to test the product

Once the test is successful you are ready to start growing your small business

  1. grow offering to build out the full solution and marketing basics
  2. expand offering to grow the business to its full potential

Typically our clients will use coaching for the vision discovery work and begin with coaching for step one.  Once they have their successful tested offering they either:

  • use online education and off line coaching from one of our coaches
  • switch to our consulting fulfillment services
  • engage another provider who might specialize in their specific vertical market to fulfill their plan

If you are interested in getting started on this discovery path, it all begins with our CVI assessment – which is offered free for you so you can get to know one of our vision discovery coaches. in the review session we will help you determine if your business idea has legs and how well suited you are, based on your experience and your core values to launch your business venture.

Get my CVI now

Growing your Small Business – for existing businesses

When we engage with existing businesses, we begin with a signature brand audit to establish a budget expectation and clarify what we can do for you before you pay us anything.  Then the work effort depends on the maturity of the business and the revenue of the business. For companies of less than $500,000 in revenue we follow the same steps with the same options as we do for startups.

For companies of revenue in excess of $500,000 in revenue we follow these three steps:

  1. our strategic marketing plan for the engagement
  2. grow offering to build out the full solution and marketing basics to grow the business to 1mm – 2mm in revenue
  3. expand offering to grow the business to its full potential

To determine of you are a good fit for our services we offer a free signature brand audit that will allow us to see where we might be able to offer you assistance in growing your business venture.  This no obligation review of your business is a great way to get another set of eyes looking at your business and a great way of determining of we can be of a good fit for one another.

Signature Brand Audit