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Posts Tagged ‘Customer Journey’

Lead Magnet use in conscious marketing

lead magnet

Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in?  And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…

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Ideal Client Worksheet – your customer avatar

ideal client worksheet

Who/What Is a Customer Avatar? In working with our clients in both our coaching practice and our marketing agency projects, we set a lot of foundation work in order to lock in their ideal client(s) for their specific services.  We feel a lot of resistance during this part of the process.  Probably because most business owners think that their…

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Strategic Referral Partnerships

referral partnerships

Ten Elements You Need to Create Strategic Referral Partnerships Referral Partnerships – when I was running product management for a software company the first thing I tried to do when launching a new product was fill in the missing features of our solution through the creation of strategic partnerships. In my five years of coaching…

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Customer journey mapping to support today’s educated buyers

customer journey mapping

Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…

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