lead magnet

Email marketing is one of the most valuable client attraction strategies you can use, how does the use of a lead magnet fit in?  And is it conscious marketing? When done well, it generates $38 for every $1 spent, keeps you at the top of your audience’s minds, and lets you build their trust by…

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social media

Social Media. Whether you want to admit it or not, social media is slowly creeping more and more into our lives. It’s hitting us with pictures and stories and live streams and carefully crafted videos. More and more people are ditching the traditional career path to become content creators, lifestyle influencers, and bloggers. But how…

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Reputation management

Page One on Google Is Your New Business Card Reputation Management – Do a search for your company name. Then search your product or service names. Whatever you find on page one on the Google first page of search engine results amounts to how your potential customers see you online. See, it doesn’t matter if…

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customer journey mapping

Customer Journey Mapping – what is it and how do you get started? Do you have a clear, specific, comprehensive plan for turning people who‘ve never heard of you into loyal repeat clients who recommend you to their family, friends and peers? If you don’t have your customer journey mapping completed out, you’re probably missing…

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local directories

Why Your Local Business Might Not Be Showing Up On Google In my many years of helping businesses to grow, get more clients, and bring more money and freedom to their owners, I’ve often been asked, “Why doesn’t my local business show up on Google?” There are several reasons why this might happen – check…

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Lead Generation

Lead generation. Do you sometimes feel like you’re simply guessing at how to generate leads? Many business owners aren’t sure how to attract quality leads, so they spend hours spreading their content on the internet, and hundreds or even thousands of dollars on ads that they hope will at least break even. As you may…

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